You’ve spent weeks refining layouts, perfecting copy, and obsessing over every interaction. Your website finally looks and feels ready — but before you hit that “Go Live” button, there’s one more thing to do: make sure nothing slips through the cracks.

At Iniko Lab, we’ve helped clients launch countless digital products and websites. And trust us — a few hours of preparation before launch can save days (or even weeks) of post-launch troubleshooting.

Here’s our complete website launch checklist — the one we use before every client site goes live.

1. Review and Polish All Content

A beautiful design won’t save confusing copy or broken links. Before you go live:

• Proofread everything — from hero headlines to microcopy. Check for typos, grammar mistakes, and awkward phrasing.
• Keep your tone consistent — make sure your messaging, voice, and formatting reflect your brand.
• Optimize for SEO — every page should have a unique meta title, description, and relevant keywords.
• Add alt text to images for accessibility and search visibility.
• Link strategically — use internal links to connect pages and help both users and search engines navigate smoothly.

2. Perfect the Design & UX

Good design isn’t just about aesthetics — it’s how users experience your site.

• Test responsiveness — your site should feel seamless on desktop, tablet, and mobile.
• Simplify navigation — every click should feel intuitive and lead somewhere meaningful.
• Check your forms and CTAs — test every “Contact Us,” “Subscribe,” and “Buy Now” button.
• Review visual consistency — padding, colors, typography, button styles — all should align with your design system.
• Create a custom 404 page — even your error pages should feel on-brand and helpful.

3. Get Your Technical SEO Right

Your website deserves to be seen — make sure it’s optimized for search engines from day one.

• Use clean, readable URLs (like /services/web-design instead of /page?id=1234).
• Submit your XML sitemap to Google Search Console and Bing Webmaster Tools.
• Check robots.txt — make sure search engines can crawl your site.
• Add structured data (schema markup) to highlight key info like reviews, articles, or products.
• Set canonical tags to prevent duplicate content issues.

4. Speed, Security, and Stability

Slow sites lose visitors — and insecure ones lose trust.

• Run a performance test with Google PageSpeed Insights or GTmetrix.
• Compress images and minify scripts to boost load times.
• Use HTTPS with a valid SSL certificate.
• Set up automatic backups — you’ll thank yourself later.
• Test across browsers — Chrome, Safari, Firefox, and Edge can all render slightly differently.

5. Install Analytics & Tracking

You can’t improve what you don’t measure.

• Add Google Analytics 4 to track visitors and behavior.
• Set up Google Search Console to monitor indexing and SEO performance.
• Define key goals — contact form submissions, downloads, or purchases — and track them.
• Optional: Add Hotjar or Microsoft Clarity for heatmaps and user recordings to see how people actually interact with your site.

6. Don’t Skip Legal Pages

They’re not glamorous, but they’re essential — especially if your site collects user data.

• Privacy Policy: Be transparent about data collection and cookies.
• Terms & Conditions: Outline rules and responsibilities for your users.
• Cookie Banner: Comply with GDPR if your site targets European visitors.

7. Run a Pre-Launch Test

Before announcing your launch, do a final, full walkthrough.

• Click every link — make sure there are no 404s or broken redirects.
• Submit every form — confirm that messages reach the right inbox.
• Check integrations — newsletter popups, chatbots, embedded videos, maps, etc.
• Test mobile usability — it’s often where the smallest bugs appear.
• Ask for a second opinion — a fresh pair of eyes can catch issues you’ve missed.

8. Prepare for the Big Day

You’re almost there — just a few final touches.

• Plan your announcement: Post on social media, send a newsletter, and celebrate your launch.
• Monitor analytics closely: Keep an eye on traffic, engagement, and any error reports during the first 48 hours.
• Stay on standby: Even with testing, small bugs can pop up post-launch — that’s totally normal.

Final Thoughts

Launching a website isn’t the finish line — it’s the start of your digital presence. The best-performing sites are the ones that evolve, track user behavior, and adapt over time.

At Iniko Lab, we believe a great launch is all about balance — thoughtful strategy, flawless execution, and attention to every detail.

If you’re planning your own website launch (or redesign) and want to make sure it’s done right, we’d love to help.

→ Let’s build something beautiful together.

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